Despite the economic downturn, Apple is planning to maintain its production capacity. The company has ordered its manufacturing partners to produce at least as many iPhones as in 2021. This is according to a report from Bloomberg which says the company plans to produce 90 million iPhones in total.
It is said Apple plans to make about 220 million iPhones until the end of 2022, which is about the same number as in 2017. Ignoring the fact that IDC analysts estimate that the global smartphone market will shrink by 3.5% in 2022 and by 9% in June alone, it is expected that Apple is convinced of its expertise. With the news, Taiwanese iPhone assembler Pegatron, Japan Display, TDK Corp and Murata Manufacturing all had rising share prices.
Apple success in the market has been made possible with the disappearance of premium devices from Huawei. Also, the oversaturation of Android devices has been playing a major role in the company’s growth. There are increasing demand for its products and the company is trying to keep up with production.
From the time of the launch to the end of the year, Apple kept the iPhone sales figure at 75 million devices till 2021. She increased the goal to 90 million in 2021 in anticipation of increased demand following the pandemic’s recession. During the last fiscal year, iPhone contract assembly businesses had sales and profits that had never been seen before.
Bloomberg predicts that the percentage rise in iPhone sales will continue in the “single digits” throughout the short to medium term. Accelerating inflation, changes in Europe, and sanitary limitations brought on by COVID-19 outbreaks in China may cause the product refresh cycle to last longer, which might have an effect on sales growth in the fiscal 2022 period.
According to the Bloomberg report, Apple is working hard to get ready for the release of four new iPhone models, which are expected to be better than the models from 2021. Among these, is the iPhone 14 Pro models. We are expecting to see a better front-facing camera, a new rear camera system with a 48-megapixel sensor, a slimmer bezel, a better A16 CPU, and a redesigned notch with only a pill-shaped notch for Face ID and a punch-hole for the camera.
